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The new Perth Children’s Hospital brand was unveiled to staff at the Child and Adolescent Health Service (CAHS) in July 2015.

The brand was designed after comprehensive research and consultation with staff, patients and stakeholders and is informed by the CAHS vision, mission and values.

It will clearly distinguish Perth Children’s Hospital as a leading and WA’s only dedicated children’s hospital locally, nationally and internationally.

The research undertaken throughout the brand development gave a strong direction about the use of colour and how the brand should help position Perth Children’s Hospital as a warm, trusted and safe hospital with a family-friendly approach to health care.

What is the meaning behind it?

The new logo is inspired by the growth rings of a tree trunk and features the colours of the native flora, fauna, seeds and wildlife from Kings Park. 

It also reflects the coming together of young people, their families and carers and our health professionals. The abstract figure of a child at the heart of the design reflects the very essence of Perth Children’s Hospital – placing children at the centre of everything we do.

View our video which shows you these influences and the evolution of the brand.

boy girl